innovation
Brendan O’Driscoll from Soundwave
Earlier in the year I went to Music 3.0 a week long seminar on the future of the music industry. The week was a barrage of talks from interesting people doing interesting things and one of the talks that really struck me was given by Brendan O’Driscoll and Craig Watson. They were speaking about their company Soundwave, which is creating a way to find out, in real-time, what songs people are listening to. I got in touch with Brendan to find out more.
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How did Soundwave get started?
I started Soundwave with my cousin Aidan Sliney in November of last year. We applied for Launch Pad 4 with a completely different idea in July and got some really good feedback that was very motivating. We sat down and said ʻwe didnʼt get in this time but weʼre going to learn from this, take all the lessons, all the pointers and the comments and apply it to a brand new idea.ʼ So we just started brainstorming ideas. Read more
Music 3.0 – the future of the music industry
A fortnight ago I attended a series of talks called Music 3.0–a project to bring people together to imagine the future of the music industry and then to find ways to make it happen. I came across Music 3.0 on a tweet from a friend asking if anyone had heard about it. Information about the project was interesting but vague. You were coming to figure out the future of the music industry and see what could be done about it but there was nothing more specific than that. I was intrigued. The comparative lack of information only added to my interest in the week and I filled out the comprehensive application for and sent it off. I got a reply a week later. Success! I had been accepted.
The week centered around talks from loads of different speakers from a wide array of backgrounds talking about the three bywords of the week Innovation, Disruption and Technology. The energy for each of the speakers was immense. It was pretty much the hottest week in Ireland this year and we were all inside listening rapturously to these people as they poured out there stories. It was an amasing collection of people doing amasing things, most of them unconnected to the music industry but all embodying innovative disruption ideals. Read more